I do considerable networking in my offline life as a means of developing business contacts. During one meeting, the leader of one networking group asked if I’d be interested in giving a presentation on business blogging.
Am I interested??? Do cows moo??? Is grass green??? HECK YEAH, I’LL TEACH IT!!!
I whipped up a lil’ ol’ presentation on PowerPoint and gave my talk on business blogging this week. It was a blast. It should be illegal for one person to have that much fun talking about a favorite subject.
I covered the usual things — making sure that the blog is visually pleasing, providing quality information in posts, incorporating SEO (search engine optimization techniques) to help search engines to track down the blog posts and promoting posts on other forms of social media such as Twitter, Facebook and Pinterest. (Yes, Pinterest is a good way to attract readers to your posts.) I mentioned proper blogger etiquette, such as not using your first comment on someone else’s blog to promote your own blog and responding politely to people who take the time and effort to leave comments.
I discussed the benefits of business blogging for them. The people in the group are small business owners, so putting out regular SEO-flavored content helps different search engines find their businesses and entices potential customers to check out their companies before making personal contact. Blogging helps their potential and current customers to understand the company’s ethics, to realize how they differ from other businesses in the same field and to read about the company’s success stories.
I discovered some surprising facts while doing the research for the blogging presentation:
- Small businesses that blog generate 126% more sales leads. Source: social4retail.com
- 81% of U.S. online customers trust information and advice from blogs. Source: BlogHer.com
- 61% of U.S. online customers have made a purchase based on a blog’s recommendation. Source: BlogHer.com
I emphasized the fun of participating in the blogging community and the interesting information that turns up when people take the time to comment on blog posts. I’m hoping at least some of these business owners will create their own blogs and get to enjoy that interaction with people. We’ll see.