I’ve been meeting a lot of artists lately. Some have been graphic designers, while others are photographers or painters who work in different mediums such as oil or acrylics.
Writers and artists, to my mind, naturally go together, like peanut butter and jelly, Batman and Robin, tea and cookies.
During my career, I’ve been lucky enough to work with some talented graphic designers. Some of them were mellow in temperament; others were cheeky or feisty but would pipe down when offered chocolate. 😉
It amazes me what artists create, whatever medium they choose. It’s so much fun to work with them. As a copywriter, I’ll create a project such as a poster, a flyer or a brochure, then hand it over to the artist to have them embellish it with whatever design they want to create for it.
When it’s sent back to me to proofread, my reaction is generally “WOW!” Through the magic of software such as Adobe Photoshop or Illustrator, the graphic designer’s created something amazing. I love Photoshop — it’s great for removing unwanted flashbulb reflections when a subject is photographed against a glass window, cropping out irrelevant details or standing reality on its head.
One of the most fun projects I ever did was a 60th anniversary catalog. The designer split the front cover into two equal sections. One section featured a black-and-white image of a car traveling away from the reader, with the license plate of the car reading “1948” (the year the client started the business). The other half had a full-color image of a different car traveling toward the reader with the license plate of “2008” (the anniversary year). Inside the catalog were pages featuring the client’s products and services, consumer education stories and small bits of trivia with images from different decades. It was a LOT of writing and designing, but worth it for the end product.
I also like to study what photographers do, which is why I follow several photography blogs (thank you, photography bloggers). I get ideas about how I should show composition, texture or lighting in my own photographs. Plus, famous book illustrators and painters provide the same inspiration.
Artists take the ordinary and through their creativity, transform it into the extraordinary and make us see reality differently. Sometimes, the artwork even becomes iconic of an era or generation. And the world is all the richer for it.