Ever wonder if anybody’s listening on Twitter?

birds on fence

“Have you made sense of this whole Twitter thing?” “Well, I hear some people are on the fence about it.” Image courtesy of kzida, Morguefile.

Twitter’s often been compared to the world’s largest tea party. Every day, 500 million tweets are sent out into the Web’s ether, and maybe some of them are yours. Unless someone favorites your tweet, replies to it or retweets it, you may wonder if anyone actually pays attention.

Twitter recently introduced a new feature that helps you to determine if anybody sees your tweets and reacts to them. Here’s how you find it:

1) Log into your Twitter account.

2) Click on the gear-shaped wheel in the upper right-hand corner of your screen and choose “Twitter ads” from the drop-down menu.

3) A new page will come up. On the top left-hand corner of your screen, you’ll see the word “Analytics” and an arrow that points downward.

4) Click on the arrow and choose “Tweet Activity” from the drop-down menu. You’ll get a page that shows your tweets, as well as three columns marked “Impressions”, “Engagements” and “Engagement Rate”. The “Impressions” column shows how many users viewed your tweet, while “Engagements” reveals the number of replies, retweets and mentions from other users. The “Engagement Rate” shows the percentage of engagements from users. You can also click on individual tweets to see how well they performed.

Under the “Analytics” menu, there’s another selection worth seeing, called “Followers”. It breaks down your followers by interests, locations and gender. I learned the interesting fact that the majority of my Twitter followers are male and based in the U.S.

If you’re on Twitter, try this new feature out sometime and see what you learn. Have fun.



Filed under Social Media

8 responses to “Ever wonder if anybody’s listening on Twitter?

  1. It is definitely interesting viewing! 65% of my followers are women (no surprise there) and 35% are men. I knew i had some men but not that many. I suspect some of that is due to the tech engagement I have on Twitter and not necessarily because of Richard Armitage. Again, interesting stuff.

    And fyi, if some of the people on Twitter who are reading this don’t want to complete some settings before being able to look at Twitter analytics, they can merely type in ads/twitter.com while being logged in and it will take them directly to their analytics page. I say this because on the frenz id I am completely anonymous, which means I did not select a permanent country or location and not likely to.

  2. I keep declining my invites to Tweet. Email and WordPress keep me busy enough. I kind of miss the days of getting an actual letter. Holding a message seems so much more meaningful than scrolling through one.

  3. Thanks for the information. Now, if only I knew how to log on to Twitter. I’m not sure I ever have, though I’ve followed links to it.

  4. Jools

    I’d always imagined that nobody’s listening to most of us on Twitter. Now I know at least that nobody’s listening to me. Twitter is part of the white noise of modern life. Momentarily distracting, another thing we fancy we ‘should’ be engaged with. But with just so many hours in the day, sooner or later it ends up slipping by, largely unnoticed.

  5. I had a Twitter app on my iPad and I removed it twice. Drives me crazy.

  6. EEE, You know you’ve hit on one of my favorite subjects. : D
    So pardon me while I “preach” a moment about Twitter, and I’ll make every effort not to get on my soapbox again.

    Twitter is a tool like any other — only useful for what it can do and not intended to have great meaning beyond its use. Sort of like money. We all know money can be squandered if the general use of it is frivolous. But a little money well applied? Phew it’s amazing what it can do.

    One of the biggest misconceptions about Twitter is that copious amounts of emptied headed time must be spent there to create a small return on investment — something akin to spending thousands on lottery tickets in order to win $40. Not the case at all with Twitter unless someone just wants to be frivolous there, and that’s certainly someone’s right. I spend probably 30 minutes a week on Twitter at most and many weeks it’s less. What’s interesting is most of the time I look like I’m playing, yet in the last year alone, I have gained work from Twitter that could have paid for several luxury vacations with maybe a luxury car thrown in for grins.

    I say all of this as someone who has been in business for over 30 years both owning businesses and working for others in very traditional corporate settings. I never dreamed a site which some believed could lower IQs would make a paradigm shift for me. Basically, Twitter blew my mind with its easy access to almost every mover and shaker in the world. Even with this silly looking id, It’s allowed me to network with people in my profession whom I could have only dreamed about talking to years earlier. There are days when I reflect on that and want to pinch myself to ensure I’m not dreaming. Net: if that’s IQ lowering, I’d like to get as dumb as I can.

    Having said all of that, Twitter is not for everyone because it does not suit everyone’s personality or form of expression — 140 characters can be frustrating.


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