Twitter’s often been compared to the world’s largest tea party. Every day, 500 million tweets are sent out into the Web’s ether, and maybe some of them are yours. Unless someone favorites your tweet, replies to it or retweets it, you may wonder if anyone actually pays attention.
Twitter recently introduced a new feature that helps you to determine if anybody sees your tweets and reacts to them. Here’s how you find it:
1) Log into your Twitter account.
2) Click on the gear-shaped wheel in the upper right-hand corner of your screen and choose “Twitter ads” from the drop-down menu.
3) A new page will come up. On the top left-hand corner of your screen, you’ll see the word “Analytics” and an arrow that points downward.
4) Click on the arrow and choose “Tweet Activity” from the drop-down menu. You’ll get a page that shows your tweets, as well as three columns marked “Impressions”, “Engagements” and “Engagement Rate”. The “Impressions” column shows how many users viewed your tweet, while “Engagements” reveals the number of replies, retweets and mentions from other users. The “Engagement Rate” shows the percentage of engagements from users. You can also click on individual tweets to see how well they performed.
Under the “Analytics” menu, there’s another selection worth seeing, called “Followers”. It breaks down your followers by interests, locations and gender. I learned the interesting fact that the majority of my Twitter followers are male and based in the U.S.
If you’re on Twitter, try this new feature out sometime and see what you learn. Have fun.