Super Bowl XLIX: Battle of the marketing brands

football

First rule: You have to grow up and be bigger than the football! Watch out, NFL! Image courtesy of Gabor from Hungary, Morguefile.

Football, anyone? Tomorrow night, millions of households will be clustered around their TV sets, rooting for their favorite football teams, drinking copious amounts of whatever liquid refreshment is available, and scarfing down everything edible in their households such as buffalo wings, veggie sticks, chicken nuggets, chips, cookies, cannoli and cake. You have to love tradition.

There will be tweeting. There will be Facebook comments by the truckload. There will be Instagram selfies from the stadiums, parties and the field. I wonder if anybody will actually count all of the mentions? Probably.

I’ve even seen BuzzFeed pictures of massive “snack stadiums” which feature all the foods you’d expect to eat and arranged to resemble a real-life football stadium. I give ’em points for creativity. First ingredient: a LOT of hungry guests.

(P.S. Please invite me. Those snack stadiums look tasty.)

I rather like all the Super Bowl hoopla (I have a joke that most football games are run, fall down, run, fall down, run, fall down — just kidding, people). But my favorite part is the commercials. They make me proud of the creative people in my field — the script writers, the videographers and the others who contribute to the whole experience.

As a marketing/advertising professional, I end up critiquing them sooner or later and enjoy reading others’ opinions on what worked and what didn’t. This year’s batch has some good stuff, thanks to my good friend YouTube.

WARNING!! SPOILERS AHEAD!!!

1) Pierce Brosnan/Kia Sorento — I love someone who can make fun of his traditional James Bond image. And the winking owl.

2) Gamers/Bud Lite — I would have serious fun running around the Pac-Man board. I think they should have those installed into theme parks. (As for the beer, I’m more the Diet Pepsi type — I’ll give the beer to somebody else.)

3) That cute Budweiser puppy’s getting lost again. (Bad dog! Thank goodness for BIG friends.)

But my all-time favorite is Volkswagen’s 2011 Darth Vader commercial. So far, nobody’s managed to top this one in my mind and it still makes me chuckle. (It has 61.1 million YouTube hits. Impressive.)

Happy Super Bowl weekend, readers! Got any good commercials to share here? What’s been your favorite?

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13 Comments

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13 responses to “Super Bowl XLIX: Battle of the marketing brands

  1. The Pats are in the game and while I’m sure we are going to watch it (how could we not?), I’m feeling junk-food deprived. I realized we are totally unprepared. We have no snack food except a bag of not-so-young pretzels. We have a few cold cokes and root beer in the fridge and a small frozen pizza, but that hardly seems American, much less fanatic. Still, I could hardly miss the annual viewing of the Giant Horses and Beer Commercials. There are a couple of farms around here where they breed those big guys. Big. They are really, seriously, large. And friendly. They will love you forever for an apple or a carrot.

  2. the two that I like probably shouldn’t be posted LOL

  3. (they’re not super bowl ads, anyway 🙂 )

  4. Quality Super Bowl Ads have become more interesting that actual sitcoms/series on TV….may be the future considering the shortened attention spans and rapid grazing focus that social media encourages?
    One of my nephews directs commercials – he used to wander around with a video camera as a 1st grader. He sees commercial as “little movies” and enjoys working in the tight time limit. There are creative people out there – whew!

  5. have you heard that Dish is letting people watch the ads and NOT the game? now if I could just figure out how to watch the snacks and NOT eat them!

  6. Fine commercials all. But I was watching the Puppy Bowl.

  7. Love the commercials – well, many of them. I heard someone say that the general consensus is that the guy who keeps losing his puppy every year should not be given ownership of any more dogs.
    But it is adorable.
    And I hadn’t seen the Kia commercial. Love it!

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