Inspirational social media: the WestJet Christmas miracle

Canadian house

One of my favorite parts of Christmas: seeing houses decorated for the holidays. Image courtesy of Ray Miller, Pixabay.

I’m one of those wacky people who actually doesn’t mind flying too much. Sure, it’s an interesting experience of physical torture (!) to be squashed in a flying aluminum tube, no legroom and a seat that doesn’t come anywhere near comfort for an adult. Ugh.

But to take my mind off the waiting for the flight and the discomfort of the flight, I have several tricks I employ. I’ll wander around the airport prior to departure to check out the shops and any available art. I’ll discreetly watch my fellow passengers and try to pick out who’s going to be sitting next to me, what’s their native country, and whether they’re traveling for business or pleasure. After the flight begins, there’s the reading material that I bring with me, any in-flight movies, listening to music, chatting with my “row mates” if they feel like talking (some great conversations that way) and gazing out the window.

If I’m waiting to pick up somebody from the airport, I’ll use some of the same tricks (shopping, art viewing, etc.) while I wait.  As passengers come through the final set of doors, many of them smile broadly when they recognize a friend or loved one, which is fun to see.

One of the most entertaining flights I ever had was a trip to London via Virgin Airlines. It was my first time on a passenger jet with individual viewing screens built into the rear of the seats, and my row mates and I had great fun playing games and watching movies. The flight seemed to go by in a heartbeat.

Virgin also took the trouble to give each of us a small goodie bag with useful items such as a pen, a mini notepad, a sleeping mask, footie socks and earplugs. I don’t know if Virgin still gives out these bags, but it was a treat and much appreciated by this passenger.

WestJet, a Calgary-based airline, has now upped the game for airlines. I was browsing Twitter and came across this marvelous YouTube video which I just can’t resist sharing with you.  The video features unsuspecting passengers getting a Christmas miracle upon their arrival in Calgary, thanks to St. Nick and some of his helpers. Awww.

It only made its debut two days ago and has already gone viral. I have to say it: Those Canadians have style!

Have fun watching! (Side note: Thank you, Mark Ragan of Ragan Communications for the tweet containing this video.)



Filed under Social Media

21 responses to “Inspirational social media: the WestJet Christmas miracle

  1. Amy.Bethany

    Genius – incredibly emotive! Sincere, simple and innovative; exactly what marketing campaigns are failing to achieve in other industries.

  2. I have no problem with flying. I just hate airports.

  3. I just saw that Santa deal on TV – cool – someone still wants to make Christmas magic.
    Airports are a great place to find characters/plots for stories….gotta do something to pass the time – no need to get upset.
    Jingle on!

  4. I love flying! I guess I don’t do enough of it for it to become a pain, and because I associate it with going on fun trips, the flight is all part of the excitement. I even like the airplane food, yep, that’s right! I can’t watch that video right now because the sound will wake someone up, I hope I remember to come back later to watch it!

  5. I have to admit I’m pretty cynical when it comes to advertising. But I am a sucker when a company has heart — and this is such a good example! Thanks for sharing this. And as one who hates to fly, I’ll have to try your techniques.

  6. My last flight I went first class. Took me all year to save the $$, but it was worth it. I’m glad I did most of my flying in the 70s, 80s, and 90s. I hate the thought of being crammed in with other people. Dianne

  7. I loved watching this the other day–and posted it on Facebook. Am a sucker for stories that make you cry.

    • I saw a couple other postings of this video on Facebook — one of which was my own!

      I’m so amazed at how this video has grown in just a few short days. I heard about it last Tuesday, when it was at 4.5 million and now it’s at 27.5 million and STILL shows no signs of slowing down.

  8. WOW! Sorry I’m a bit late, and thanks for following my blog.


Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s